The facts do not lie. There are a significant number of entrepreneurs who drop out of the federal marketplace. This is totally unnecessary and is due to two reasons. Ignorance of the system (which is totally understandable) and either a lack of marketing skills or the energy to do it.

We must identify the problem before we can apply the fix. There is one sentence that adequately defines the issue. “If the buyer does not know who you are or what you do, you are totally dependent on luck.” President, one of the largest companies in the Federal Space.

Effective Marketing is a multi-dimensional program. While the capability statement is a very good step, consistent marketing, in many different forms, is the key. Newsletters, highlighting clients achievements, personal insight to your president, successful contracts you provided, employee profiles (with relevant experience) and blogs. We also use social media as a touch point. We use every means possible to put your name in front of the buyer in a professional manner. It is at that point that the buyer, after seeing your company from this point of view, will start considering you every time he has an order for what you sell or do.

Part of the Secret Sauce, I should say the second most important part of success is Research. This may sound like I am on Mars, but I assure you in the Federal Market it is VITAL.

We have developed programs that make this less intensive and less demanding on our time at FBC. Our plans make this totally affordable. This allows you to “Run with The Big Dogs “and not be dependent on luck. Once we identify the buyers in your field and the agencies you can start operating like successful companies. I know this works.

If you have your eye on success and can “do what you say you can do” we have a match.